The headlines are everywhere. Weekly online listening is at an all-time high. Sirius bought Pandora; iHeart bought Triton. Smart speakers continue to proliferate. Everyone is talking about audio.
In Radio World’s latest ebook we explore the premise that, if radio organizations want to succeed in the new wider world of audio, streaming needs to be a bigger part of their business strategy.
We ask how broadcasters can better monetize their streams, improve sound quality and promote their streams more aggressively. And we explain key terminology.
Also, what information can data analytics give managers now about their listeners? How should streaming strategies overlap with deployment for smart speakers, apps and voice-controlled car infotainment systems? Do streaming and podcasting benefit or conflict with one another in a media strategy?
The ebook explores these questions through interviews and commentaries from thought leaders and technology suppliers. Read it here.
