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IBC Sneak Peek: WorldDAB Studies Digital Broadcast Migration

Will study radio distribution strategies for a connected world

WorldDAB is getting set to attend IBC2019. A major focus for the organization during the show will be the transition to digital radio in a connected world and how to adopt a sound radio distribution strategy.

“Migration to broadcast digital offers radio broadcasters opportunities and challenges,” says WorldDAB. “Hybrid radio — combining broadcast with connectivity —  enables an enhanced experience to the listener.  The challenge, however, is to develop a radio distribution strategy that will balance the budget and safeguard audience and business models in the face of digital giants.”

To address this issue, the organization will hold a conference entitled “Radio Distribution Strategies for a Connected World,” which takes place on Monday Sept. 16 from 9 to 10:30 a.m.  The session will discuss radio’s migration to digital and look at broadcast digital radio’s place in the distribution mix. It will also offer recommendations and advice on how broadcasters can assess all digital distribution platforms to make informed investment choices today to safeguard broadcast radio for tomorrow.

WorldDAB and many of its members will be present at the show on stand 10.F23 to offer information to those interested in finding out more about DAB+ developments worldwide.

IBC Stand: 10.F23

Info: www.worlddab.org

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