Audience
Reports Offer Insights on the Podcast Listener
Podcasting is one area that continues to see significant growth, so say Westwood One...
Highlighting Radio’s Role in the Latinx Market
A new Nielsen survey suggest that music/audio platforms should be centerpiece of messages aiming...
Westwood One Slams NYC-Based Ad Buying Assumptions
Says there is no evidence to support “the myth that no one is driving...
Westwood One’s Wordock on Maintaining — and Monitoring — Podcast Audiences
The Westwood One Podcast Network executive editor offers strategies and analytics tools for engaging...
TechSurvey 2020 Looks at Podcast Growth
Says more than one in four now listens to podcasts weekly
AM/FM Holds Fast in a Volatile Media Landscape
Latest Jacobs Media Techsurvey has good news for radio
Community Broadcaster: Generation Shift
How does community radio woo younger audiences without alienating the base?
Edison Research Examines Time Spent Listening
Company to use latest study numbers and more at Radio Show session
Jacobs Media Announces Techsurvey 2019
Radio stations can sign up to participate now through Dec. 21
Jacobs Says Digital Listening’s Impact Increases
Techsurvey 2018 suggests traditional patterns of media usage are rapidly changing
Nielsen Survey: Puerto Ricans Turn to Radio
In times of disaster people listen to news radio
AC and News/Talk Are Off to Strong Start in 2018
But Nielsen says millennials are moving away from hot AC and urban contemporary stations
Explain the Content of Podcasts, Not the Technology
Edison Research webcast offers advice to podcasters
For Adult Contemporary Stations, the Holiday Celebration Lingers
Nielsen survey suggests uptick in November–December listening for AC format
Nielsen Report Reveals New Radio Insights
Location and employment impact radio consumption
News Radio Reach Surges During September Hurricanes
Nielsen says weather dominated the news cycle
NuVoodoo Study Shows Radio Number 2 on Echo
Potential for more audio-only media usage in the morning
Study: Key Radio Ad Features Do Indeed Boost Online Search
Radio campaigns turbo-charge ad impact, says RAB
Nielsen Report Sees Growth From African-American, Hispanic Audiences
Increases outpace other groups
NextRadio Cites Big Rise in Listening During Hurricanes
Highlights radio’s role as vital source of emergency information
Storms Offer Insights on Radio Listening
No surprise that NextRadio sees listener spikes but …
Nielsen Tracks Podcast Demographics
Survey breaks it down by audience and subject matter
Nielsen Report Tracks Growth of Audio Landscape
Network radio and streaming media reach out to more Americans
Nielsen’s Numbers Look Good for Radio
Reach, audience growth and diversity are all on an upswing
Public Radio’s Success Linked to Increasing Awareness
Distinctions between public and commercial radio are not clear to listeners
Young Demo Spikes Surge in News Radio Listening
Nielsen cites news consumption at an all-time high
Where Have the Listeners Gone?
Jacobs Media 2017 report details how and why key radio listening locations are changing
Radio Wins as First Choice in Car. But …
Among younger crowd, YouTube dominates as new music source