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Podtrac Issues Monthly Podcast Rankers

ViacomCBS joins its list of measured publishers

Podtrac, podcast audience, podcast producers
(Click here to enlarge.)

NPR and Wondery in October held their top positions in Podtrac’s list of top podcast publishers as measured by U.S. audience.

Most of the rest of the list looks like last month’s too, with a few swapping positions.

But this month, ViacomCBS joined that list and enters at #12 (bumping Hidden Brain Media out of the top 20).

Ranking data only includes publishers that participate in Podtrac measurement:

The company said Unique Monthly Audience for 19 of the top 20 publishers was up or flat in October over the month before.

Podtrac, podcast audience, podcast producers
(Click here to enlarge.)


It also found that Total Global Downloads for the Top 20 were up 9% from the month before but down 9% compared to October of 2020.

The list of top individual podcasts also looked similar at the top compared to the month before, with the NYT at the top, and NPR holding five of the next 19 slots:

[Related: “iHeart, NPR Have Their Prints All Over Podtrac Rankings”]