From our Who’s Buying What page: Hawaii-based Pacific Media Group has partnered with advertising solutions provider CreativeReady to add the AI-driven advertising tool, Spec-Mate, to PMG’s radio stations.
Spec-Mate is described as an AI-driven advertising spot builder. CreativeReady says the tool has created approximately 40,000 ad spots since it launched the offering in August 2023. These ads feature AI-generated voices, which the company says have been praised for sounding “natural.” The tool also assists in generating ad copy scripts.
[Listen to a :55 second MP3 demo of Spec-Mate’s AI advertising voices]
The company says Spec-Mate is used by approximately 500 stations nationwide, including recent agreements with NRG Media and the West Virginia Radio Corporation.
“Our sales team immediately embraced Spec-Mate and put it to use in the field to help close sales,” said Terry Gillingham, president of PMG’s Radio Division, in a release provided by CreativeReady.
PMG operates 21 stations across Oahu, Maui, Kauai, and the Big Island of Hawaii. Its Honolulu market signals include 93.1 KQMQ(FM), 94.7 KUMU(FM), 102.7 KDDB(FM) and 105.9 KPOI(FM).
