Radioplayer said its metadata will be used starting next year in new BMW cars in Europe.
“The partnership will see BMW Group using official broadcaster metadata from Radioplayer’s Worldwide Radioplayer API (WRAPI) to help create a brilliant radio interface,” the nonprofit group said in its announcement.
Radioplayer has an existing partnership with Audi/VW Group.
“BMW Group and Radioplayer will be delivering the best possible radio experience in the car, by keeping broadcast radio at its heart, enhanced by complementary metadata delivered over the internet. This guarantees a rich digital experience in BMW Group cars, while also being easy to use, with radio station search via an A-Z list, and high-resolution station logos on the screen.”
The announcement was made by Radioplayer Managing Director Michael Hill.
He said, “Together we will be delivering the next-generation smart radio interfaces that listeners expect. The agreement with BMW Group is based on our unique Radioplayer model, collaborating through us with our thousands of international member stations to keep radio strong.”