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Get the Most Out of RDS

Are you getting the most out of this important, often-under-appreciated branding tool? Alan Jurison reviews and updates his popular series.

RDS may be a familiar part of the broadcast industry infrastructure; yet it has enjoyed renewed interest and support among broadcasters, thanks to a growing appreciation of the power of data and the value of a strong user experience for consumers. The technology has shown surprising resilience and now is the subject of a planned standards update.

No one has written more about RDS than Alan Jurison. He authors an ongoing series in Radio World in which he shares experiences based on his work with countless engineers, general managers and program directors when implementing RDS.

Now, in the latest Radio World eBook, we bring together his best practices, tips and common mistakes, to help you understand how the technology works and how to optimize it for your stations. What do you need to know? How can you optimize your RadioText send rate and PS Scroll? What should you know about injection and pilot synch? Do your RDS displays actually make sense? Is your RDS installation secure? What is RDS2 and why should you care? You can read it for free here or by clicking on the image at right.