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New Ad Insertion Technology From International Datacasting

Expands opportunities for revenue for radio broadcasters

International Datacasting’s second generation of the STAR Pro Audio solution opens up new revenue generating opportunities for radio networks by providing localized ad insertion, according to the company. The new platform enables time-shifting functionality, enabling broadcasters to adjust seamlessly for time zones and adapt to conflicting live programming schedules.

It also lowers per-channel costs through shared hub support and also uses up to 70 percent less bandwidth compared to legacy solutions in the market.

With this next generation of STAR, IDC states, radio broadcasters can boost revenue and lower operating expenditures. The platform provides the ability to sell highly targeted ads — by location, demographic, time zone, or language — creating more revenue opportunities across the network.

STAR includes a copy split capability that allows operators to send select ads to specific regions or specific receivers. Audio files stored in the receiver can be inserted into live or recorded programming. Cost savings are realized through shared hub support, which enables multiple radio networks to share one four-channel receiver instead of having each network deploy its own standalone, single-channel receiver. Additionally, STAR Pro Audio requires just 120 kHz space segment for stereo, as opposed to 400 kHz for legacy systems, resulting in further cost savings.

IBC stand: 1.C29