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SABC Adopts CGI’s Dira Platform

Software is rolling out across the South African public broadcaster’s 19 stations

From our Who’s Buying What page: CGI announced that the South African Broadcasting Corp. is using its dira system at eight of its radio stations and will roll it out to the other 11 this year.

Dira is a playout, production and music scheduling platform.

“The contract, won via a competitive tender process, has seen the SABC invest in CGI’s full dira Solution Suite, including Onair Player, Highlander, Scheduler, Startrack, Orion and Broadcast Report,” the supplier said in a press release.

“The proof of concept and subsequent implementation by CGI has achieved the SABC’s goal to enable dira’s use throughout the company’s radio environment, from sales, sport, news and current affairs to education and drama.”

The announcement was made by Nada Wotshela, group executive for SABC Radio, and Michael Thielen, vice president of radio solutions at CGI.

Wotshela said a feature of particular interest is a Commercial Player that plays radio ads within a specified window of booked time. “This will assist with accurate reporting and also ensure that skipping of advertisements, which leads to revenue losses, is a thing of the past,” Wotshela stated.

CGI acquired SCISYS Group PLC, the previous developer of dira, in 2019.