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WideOrbit Offers “Total Radio Solution” Suite

Says the various components can work in harmony or independently

WideOrbit is offering a family of software products under the umbrella of the Total Radio Solution.

“A suite of end-to-end radio solutions that can both stand alone and work together, WideOrbit’s Total Radio Solution helps station groups of all sizes improve efficiency, reduce costs, and increase revenue across the entire radio ecosystem, from the studio to the C-suite,” the company stated.

WideOrbit makes inventory and revenue workflow management products. It said the components of this new suite allow stations to streamline their workflows, increase opportunities for revenue in streaming and podcasting; simplify cross-channel transactions; and make it easier to access performance data.

The company positions the suite as useful to stations and groups of all sizes.

“Starting from the solid foundation of WideOrbit’s core radio solutions, WO Automation for Radio and WO Traffic for Radio, stations can build out a complete solution as their business grows. WideOrbit’s Total Radio Solution incorporates digital management and monetization, business intelligence and A/R automation and payment tools, in addition to seamless integration with a wide variety of third-party systems.”

The company recently held a webinar on this product.