NBC to Televise iHeartRadio Awards

Clear Channel Media and Entertainment has announced a new awards program and a deal with NBC to televise the first show.

Called iHeartRadio Music Awards, the on-air program is scheduled for May 1, 8–11 p.m. (ET/PT). A release says the program will show “this year’s biggest artists and songs and feature live performances, never-before-done duets and collaborations, celebrity guest appearances and live award presentations. The show, which will feature performances from other Los Angeles venues, will also broadcast and stream live the audio across all participating Clear Channel radio stations and their websites, and on iHeartRadio.”

The determination of winners will be left to listeners, according to a release. The mechanism will be the new iHeartRadio Chart. Information for the pop chart will be supplied by Mediabase, an airplay monitor. Mediabase will use a combination of air play, Internet streaming, listener feedback, social media mentions and “thumbs up” along with other methodology.

On March 26, 10 finalists for the awards, in 13 different categories, will be announced on a special iHeartRadio program. Fan voting will then winnow out the category winners for the May 1 program.

As part of the new awards, a new weekly program will launch, “iHeartRadio Countdown.” It will be a two-hour weekly program that covers the top 20 CHR songs on the iHeartRadio chart. According to a release the show will be “co-hosted each week by a major artist and iHeartRadio’s own Romeo on the Radio, airing on all Clear Channel top 40/contemporary hit radio (CHR) stations on Saturday or Sunday.” In addition it will “spotlight songs outside the top 20 each week with special features such as Most Social Song, the iHeartRadio Most ‘Thumbed Up Song,’ iHeartRadio exclusives, along with premieres and sneak peeks from that week's guest host.”

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