Pandora Hires Gerbitz as EVP of Revenue Operations

Internet music streamer Pandora says David Gerbitz will join the company as executive vice president of revenue operations. General Counsel Delida Costin also notified the company that she will leave in September.

Gerbitz will lead the revenue operations team, which includes sales operations, pricing and yield management along with advertising operations. He joins Pandora after stints with Microsoft and Amazon. He was most recently vice president of global mid-market and small medium business sales at Yahoo.

He will be a member of the executive leadership team and report directly to CEO Brian McAndrews. In this newly created role, Gerbitz will be responsible for the implementation of Pandora’s advertising products. He will work alongside Chief Revenue Officer John Trimble, who will continue leading Pandora’s sales team.

Costin will continue in her current role until the end of July. After that, she will act in an advisory capacity through the end of September.


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