One of the most familiar brand names on radio and television will appear be in a different spotlight next month, when GEICO will be honored for community service.
The NAB Leadership Foundation will present the insurance company with the Corporate Leadership Award.
“Through community partnerships, development projects and conservation efforts, GEICO has established itself as a corporate leader in public service,” said Michelle Duke, president of the NAB Leadership Foundation.
The foundation cited GEICO’s GEICO Cares initiative and its FastPitch program that gives employees the opportunity to choose a charity and solicit donations on behalf of it from GEICO. It said the GEICO Philanthropic Foundation has donated to more than 7,000 charities over 40+ years.
The award will be presented during the annual Celebration of Service to America event.
The Government Employees Insurance Company was established in 1936, initially targeted to federal employees and certain categories of enlisted military officers. The company is highly recognizable today in part thanks to its iconic advertising characters like the Caveman and the GEICO Gecko.
GEICO has a web page where you can listen to its latest radio commercials.