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Top-Performing Podcasts Are Consistent

“Joe Rogan,” “The Daily” and “Crime Junkie” continue to lead the pack

The three biggest U.S. podcasts by audience size are “The Joe Rogan Experience,” “The Daily” and “Crime Junkie.”

That’s according to Edison Research, which has released its latest quarterly list of the top 50 U.S. podcasts.

The list is shown at bottom.

Edison Research SVP Tom Webster was quoted in the announcement: “This is the second anniversary of the Podcast Consumer Tracker, and the top shows have been fairly consistent over that time. Because our research covers the entire space, regardless of publisher or listening application, we have been able to report that stability even as the space continues to evolve.”

The company’s Podcast Consumer Tracking Report is a measurement service that measures relative audience size and demographics of all podcast networks. Podcast networks and technology platforms are its target customers.

He added that the company sees “some marked differences between people who primarily get their podcasts through Apple Podcasts, those who primarily use Spotify, and those who mainly use YouTube. The character of the shows — and of the audiences — differs by platform,” but did not publish those details.

Graphic showing top 50 U.S. podcasts as measured by Edison Research in Q2 2021